{"id":28,"date":"2018-11-14T02:32:02","date_gmt":"2018-11-14T02:32:02","guid":{"rendered":"http:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/?p=28"},"modified":"2018-12-11T02:38:30","modified_gmt":"2018-12-11T02:38:30","slug":"plant-based-is-the-new-thing","status":"publish","type":"post","link":"https:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/uncategorized\/plant-based-is-the-new-thing\/","title":{"rendered":"Plant Based is The New Thing"},"content":{"rendered":"

Plant based eating is not only one of the most popular eating trends but also one of the most popular sustainable trends. According to Food Business News, one in five people between the ages of 18-25 consider themselves veg\"\"<\/a>etarian as well as over 30% of individuals between the ages of 26-35. Therefore, the market for plant based or meat substitutes is growing. Further, the meat substitute market expected to reach 4.2 billion dollars in 2022. This is a great area for entrepreneurs to come in and offer consumers new products that fulfill a new value proposition and customer needs. The article also goes into explain how people who are not necessarily full vegetarians are trying to reduce their consumption of red meat and thus trying to be healthier. There is a massive opportunity with an even larger potential customer base because of their flexibility in food choices. Some plant based protein sources are rice, pea, and soy protein which has been an increasing popular industry. Meat substitutes and plant based foods are emerging in the market and I think will<\/p>\n

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definitely continue to be market disruptors with sustainable living becoming a more popular lifestyle people are tending to engage in. however, meat manufacturers are facing these challenges by branding and marketing their meats to be antibiotic free or free range to appeal to the consumers who still eat meat but want to be more sustainable. Meat and poultry still hold 90.5% share of launches in the meat and meatless substitute category but I think if this will change in the future. I think entrepreneurs entering the meatless market need to distinguish themselves from the many products already out there. Maybe come up with a different taste, social value, or enhanced environmental impact that differentiates their product from others that will appeal to customers. It would be especially interesting to see if a meatless product could appeal to the conventional meat lover who doesn\u2019t feel he\/she wants to give up meat. Instead they eat this meatless product because it tastes so good or provides them with better protein than meat does.<\/p>\n

https:\/\/www.foodbusinessnews.net\/articles\/12196-plant-based-innovation-burgeoning-beyond-protein<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Plant based eating is not only one of the most popular eating trends but also one of the most popular sustainable trends. According to Food Business News, one in five people between the ages of 18-25 consider themselves vegetarian as well as over 30% of individuals between the ages of 26-35. Therefore, the market for…<\/p>\n","protected":false},"author":1,"featured_media":62,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":5,"href":"https:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"predecessor-version":[{"id":63,"href":"https:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/wp-json\/wp\/v2\/posts\/28\/revisions\/63"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/wp-json\/wp\/v2\/media\/62"}],"wp:attachment":[{"href":"https:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurship.allierebecca.bergbuilds.domains\/blog\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}